Gibson Beale Street Retail Ctr   

145 Lt Geo W Lee Ave
Memphis, TN 38103
901-544-7998
www.gibsonshowcase.com/bealestreet/index.html

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Music fans, listen up. Appropriately positioned near Beale Street's blues beats and silky soul sounds, the Gibson Beale Street Showcase houses everything from top of the line instruments to more than six galleries of ''rock 'n' soul'' history. Real musicians take you on guided tours of the Gibson Guitar factory, where you'll see blocks of wood emerge as finely crafted musical instruments such as the Nikki Sixx Blackbird Bass, the Little Lucille, the Les Paul and the Gothic Explorer. You'll see why Gibson set the pace of the music industry for more than 100 years. At the Gibson retail store, you'll find the usual souvenirs, and a special playing area where you can strum a few tunes yourself. Afterward, stroll over to the Smithsonian Rock 'n' Soul Museum, housed in the Gibson Beale Street Showcase, and make your way through decades of rock 'n' roll memories featuring Otis Redding, B.B. King, Jerry Lee Lewis and Elvis Presley -- all while the history of Memphis music plays in the background. Before calling it a day, stop at The Lounge for dinner or drinks. You'll love the spacious bar and restaurant that looks straight out of LA and serves the city's chic clientele. If you like music, you'll like Gibson.