Delux   

3146 E Camelback Rd
Phoenix, AZ 85016
602-522-2288
www.deluxburger.com

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Smack in the middle of Restaurant Row, veteran restaurateur Lenny Rosenberg introduced a concept place built around "the finest gourmet burger in the city." He features organic beef, free-range chicken breast, organic vegetable panini and entree-size organic salads. Add fries made from organic potatoes and organic sweet potatoes. Despite the emphasis on organic and natural, Rosenberg says his burgers, sandwiches and salads will remain priced under $10, served 14 hours a day. The man is no novice; he introduced winners like Chap's, the original 5 and Diner, Blue Burrito Grille and Zen 32, next door to Delux. This isn't a strictly healthy menu, though. It includes Haagen-Daz milkshakes and 40 varieties of draft beer. Following the fast-casual trend, you order at the counter, find a table and wait for the servers to deliver your food, providing faster service at cheaper prices while maintaining a relaxed atmosphere.