Pacific Grove Floral Co   

217 Forest Ave
Pacific Grove, CA 93950
831-375-9809
www.pacificgrovefloral.com

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The Scoop: Ever wondered what a florist's shop would look like without any flowers? Head to Pacific Grove Floral to find out. The secret is in the decorations. The store is decked out from ceiling to floor -- no square inch is ignored. Of course, it's not all for show. Every ornament and garland that you see is for sale. Some dried flowers are also available. A small refrigerator case in the corner holds a few blooms, but you shouldn't necessarily even bother to look at them. Just tell the florist what you want, and at the appointed time, it will be there. When it comes to ornamental decorations, these people really know their stuff.The Scene: In autumn, a lifelike turkey sits in the window, surrounded by gold and umber garlands; inside, it feels like a tent at the county harvest fair. In winter, fake snow sparkles on the ground, while little elves hang from the branches of miniature trees. It's no wonder that people come in here just to look at (and smell) the decorations. But eventually, one has to wonder: Where have all the flowers gone? In the back, behind a partition. That's where the florists do all their work, too -- probably because that's where it's okay to make a mess.Insider Tips: This place specializes in highly stylized, uber-romantic Victorian flower arrangements. The Christmas open house is a good time to look for holiday specials and gift items. -- Lena Katz